Pioneering podcasts since 2007
What we do
You want to use podcasts to speak to your audiences? We can help. Here's how.
We listen
What do you want?
We start with you - your passion, your brand, your message. We find out what you want to say and who you'd like to say it to .
We think
How can we help?
We put our creativity and expertise into coming up with innovative ideas for content that will capture your audiences.
We create
We make your podcast.
All our production know-how goes in to making those ideas a reality. Real content, real quality, real listeners, real podcast love.
We support
We get it out there.
Podcart works with you to set up your podcast as well as advising on audience building and podcast promotion.
Podcast Projects
Here are a few recent productions we're particularly proud of.
The Graham Norton Book Club for Audible
Stand-out productions
We helped conceive and develop this chart-topping, accessible, entertaining and thought-provoking books podcast. It combines A-list authors, knowledgeable co-presenters, a diverse and engaging band of book clubbers and, of course, one of the world's best-loved presenters - and writers - showing a slightly different side to himself.
98% 5* reviews. Commissioned for Series 5 and 6 in 2023/24. Currently in Audible's Top 10
“I adore this podcast! It’s so interesting, funny, bookish. It’s fantastic entertainment and very
instructive. Please make them quicker, it’s hard to wait for the new series.Graham at his best""My weekly ear candy. Fills me laughter and makes me pick up a book. I always leave with new list of reserved titles in our library. I enjoy every minute."
"I find these podcasts so interesting. Graham is as always an excellent host. The way in which the guests come from different backgrounds make the views interesting and varied. I also like the way he chooses books that you might not think of reading."
Created for Audible through So Television.
The Art of Deciding for Bruce Whitfield
Helping create a powerful profile
Journalist, broadcaster and speaker, Bruce Whitfield was extremely well-known in his native South Africa. He chose podcasting as a way of building his UK career. We helped him create and launch The Art of Deciding, producing compelling content - including securing Jack Reacher creator and global best-selling author, Lee Child, for the first episode - that saw the podcast featured in The Guardian Podcast Newsletter, Podnews, The List, the Podbible newsletter and hitting the Apple charts as well as being listed in the Best New Business Podcasts on the Apple carousel.
"This terrifically produced series has found new wasy to bring a new range of remarkable people to the table to share genuine insights."
"A deceptively simple concept, very well-executed. It really makes one think deeply about the decisions one has to make”
A Podcart production for Bruce Whitfield.
Change Your Tune for The Bach Choir
Reaching new audiences
World-renowned chorus, The Bach Choir wanted to get more people listening to choral music and open it up to younger and more diverse audiences. They chose podcasting and Podcart. We conceptualised Change Your Tune, exploring six, instantly recognizable pieces - from The Hallelujah Chorus to O Fortuna! Musical Director, David Hill uses the choir to illustrated this voyage of musical discovery teamed with celebrity guests.
Hit Top 10 in the Apple music podcast chart - getting choral music in amongst house and grime! PLUS - we won TWO silver ARIA AWARDS in 2024.
“Absolutely love this new podcast and have listened to it three times already … can’t wait for the next episode.”
“David is an amazing host and getting an understanding of the music - and how the choir creates it - is really interesting.”
A Podcart production for The Bach Choir.
The Friendship File for Podcart
Original content
Do you really know how the people closest to you see you? In The Friendship File, two friends answer the same 17 questions, on their own and without conferring. Each episode is a combination of those answers, creating a portrait of one of the world's most precious commodities - a friendship.
Featured in the Apple carousel and Top 20 Society & Culture, BBC R4 Extra's Podcast Show, Best of British Podcasts and more.
“I cannot recommend this highly enough! Grab your lilo and your sun cream and relax into this
brilliant and thought provoking insight into friendship.”
“Insightful, clever, funny, moving, strongly recommended.""An earful of lovely. Life affirming, moving, surprising and funny. I loved this series and really want more."
A Podcart original podcast.
Insight Story for Kaspersky
Helping brands connect with their customers
This global brand wanted a technology-based podcast that would capture the attention of top-level execs. We conceptualised and created this 6-part series to provide business leaders with unmissable insight into new tech trends, helping them make better strategic decisions. Covering topics such as blockchain, the metaverse (is it even a thing?), mixed reality and digital trust, we created a format combining top-level subject specialists with real-world case studies.
Plus, our focus was deliberately away from the usual global north-based voices and sourced contributors from, amongst other places, Sri Lanka, Singapore, Korea, South Africa, Turkey and India.
"Insight Story is an absolute must-listen foranyone craving a competitive edge in the tech-driven business landscape.”
"If you're leading a business, a team, or even a campaign, these stories are an easy, entertaining way to tap into tech, where it's at, and where it's going! Great host, great guests, great podcast!”
A Podcart production for Kaspersky.
Who is behind this?
Jayne Morgan
Jayne started her production life with BBC Radio 4 and worked on a wide variety of feature, current affairs and entertainment shows including Start the Week, You & Yours and Loose Ends. She went to South Africa looking for adventure and discovered podcasting She saw its huge potential as a communications tool and, in 2007, launched Podcart, South Africa's first commercial podcasting company, to produce quality downloadable audio content for brands. Now back in the UK, she is a Series Producer creating work for a range of outlets and clients as well as her own originals.
"For me, audio is the most powerful medium there is. Its immediacy, its ability to transfix and transport listeners is unique. That's why podcasting is an extremely useful tool for any business - it delivers genuine attention that cannot be replicated elsewhere. The trick, though, is getting your content right. There are a lot of people not doing that. We are focused on the fact that delivering for a brand, means first delivering for a listener."
Podcart works with a network of talented producers and storytellers to create compelling content for anyone who wants to use audio to communicate with their audiences.
What people have said
"When we got the chance to do the Graham Norton Book Club for Audible, it was Mr Norton himself who said he knew the absolute best person to produce it. And as we have come to expect from Graham he was totally right. Jayne Morgan calmly, efficiently and brilliantly set up the entire operation and proceeded to create an outstanding audio experience for the platform. The great success and returnability of the Book Club is a huge tribute to the impressive skillset of both Jayne and Graham. The moral of the tale is always get Graham Norton to book your senior team and make sure Jayne Morgan is on it."
Graham Stuart, Managing Director, So Television.
(Pic: One of the highlights of my audio life (life in general, in fact), recording Graham Norton interviewing Alan Bennett about his novella, The Uncommon Reader, for S4 Episode 10 of The Graham Norton Book Club.)
"Jayne is incredibly gifted as a podcast producer – she really knows what will work in audio. She’s also a great delight to work with – bringing energy and attention to quality. If you’re considering launching a brand audio series or regular podcast, get in touch with Jayne, she will make the audio magic happen with you!"
Susi O'Neill, Head of Brand Content B2B, Brand Activation Studio | Global | Kaspersky
(Pic: Another career highlight - interviewing Mr South Africa 1995 at Sun City. How and why this happened is long story but - that is a shirt.)
Contact
Inspired? Get in touch to find out more about making podcasts work for you.
+44 7961 388 476
info@podcart.co.uk
